Management: Liang Feng
Honored guest: Chinese Health care Association Assistant Deputy Secretary-General Zhou Bangyong
Recently, was riding high Zhang Wu this took off the famous keeping in good health expert's mask, in consumer's accusation sound, Zhang Wuben it is said take took vacation as by has fled the public field of vision. But after Zhang Wuben phenomenon, also lets the consumer no longer dare to other keeping in good health expert's keeping in good health theory to believe easily that really a dynasty suffers the snake to nip, ten years fear the well rope, estimated that other true keeping in good health expert will have in secret also a mortal hatred of Zhang Wuben, will blame his this grain of mouse excrement, has gone bad keeping in good health this bowl of soup.
Zhang Wuben depending on him like the reed clever talk as well as the packing team, flickered in large numbers has wanted to treat an illness, the consumer who thought the keeping in good health, after the beautiful corona is seen through, ends up to turn out fate which brought ruin and shame upon oneself.
But takes and the keeping in good health related health care function textile profession, has Zhang Wuben -like to flicker likely the product? Recently, did reporter interview Chinese Health care Association Assistant Deputy Secretary-General Zhou Bang to be brave, how asks him to critically punctuate the health care function textile the market present situation as well as tells the consumer to screen the quality, the discrimination is good and bad.
The prospect attractive market huge in 2009 the sales volume amounts to 100,000,000,000 Yuan
Director: Secretary General Zhou, asks you to introduce the present our country health care function textile the first state of play?
Zhou Bangyong: Good, healthy product including health foods, health care thing and hygienic service. The health care function textile belongs to the health care thing category.
Follows technical the progress as well as the people health care keeping in good health consciousness enhancement, in recent years, the people during the pursue eat the health, has put on the health, rests the health to take the enhancement quality of life and the life quality pursue. Under this background, has the high tech content health care function textile to be sudden appearance, becomes the textile profession new economic growth .2009 years, the health care function textile sales volume has amounted to 100,000,000,000 Yuan, and every year by 20% speed increase. And, the health care function knitting product and the home use textile have accounted for the respective domain sales volume separately about 8%.
Not only this will promote the health care profession strong development, simultaneously will also give the traditional spinning and weaving profession to bring the huge development opportunity.
Our country health care function textile develops from the mid-1990s to the present, already developed from the initial disorderly competition to the present plate entire transition. Manifests is fast in the development, the consumer demand is exuberant, profession conformity, anticipation standard development; The management flaw, the standard is deficient, the product quality and the technical level are irregular, exaggerating propaganda, price system chaotic aspect.
The far infrared, magnetism, the antibacterial three functions have the association standard
Director: How to limit the health care function textile?
Zhou Bangyong: The Chinese Health care Association according to "Health care Function Textile CAS 115-2005" the standing operating procedure, the health care function textile is refers to has the launch remote infrared ray function, has the magnetic field function, health care functions and so on antibacterial function, are for the purpose of adjusting and the improvement organism function, take does not treat disease as the goal, and does not produce any poisonous side effect kind of textile to the human body.
Director: At present, in the market is known as has the different health care function textile to mention just a few, whether these functions do look like the enterprise to propagandize such mysteriously, has an examination standard and its function necessary?
Zhou Bangyong: In order to strengthen the trade management, the Chinese Health care Association united the Chinese Standardization Association to formulate "Health care Function Textile CAS 115-2005" the association standard, it has filled the health care function textile non-standard blank, this standard already authorized the direct sale sale as the National Department of commercial affairs to declare that had the health care function product technology reference.
According to "Health care Function Textile CAS 115-2005" the standard, already to had the far infrared health care function, magnetism health care function, the antibacterial health care function has formulated the association standard. Standard standard health care function textile terminology, definition, classification, request, testing method, health care function result determination, examination rule, contents and so on symbol and packing. This standard, internationally is in the lead at present.
To the market in declared that has other function product, at present still did not have the standard. However now, the Chinese Health care Association and the Chinese Standardization Association, the Chinese knitting Industrial association is formulating against electromagnetic radiation, the anoin, the anti-thrombus three health care function textile standard, argues vigorously completes by the end of this year.
Moves toward the order from the disorder to issue the standards certificate to the certified product
Director: As consumer, if actually wants to distinguish the functionality textile to have the mysterious effect, certainly not easy matter. As related association, whether to have can help the consumer to judge the product fast the basis, simultaneously also promotes the enterprise standard production, practical propaganda action?
Zhou Bangyong: In order to let the consumer understand the expense, lets the enterprise standard production, on December 9, 2007, Chinese Health care Association standards marking announcement. Through the examination, the appraisal standards product, according to "Association Standard Marking Policing method", needs to paste on the standards marking sale, enables the quality product to obtain the discrimination, thus plays raises damps the poor role superiorly, maintains the consumer and enterprise's legitimate rights and interests. This marking will become the country certification mark to carry on the management this year in the market.
Director: How to attract the enterprise to have this marking, but diligently?
Zhou Bangyong: Take the enterprise as the book, both lightens the enterprise burden, and relieves the enterprise to be at a loss how to proceed sorrow, for this reason, the Chinese Health care Association, the Chinese knitting Industrial association, the country spins the association rejection profession sectarianism, takes the lead in the profession the conformity respective superiority. Through the union formulation standard, the solution the profession the standard was redundant in the past, overlapping, even contradictory condition, both set up the standard authority, and strengthened the feasibility.
At the same time, we carried on the promotion to the standards enterprise and propagandize vigorously, formulate and had issued the scientific standard's propaganda terminology, the organization standards enterprise pledged to the consumer and the society: Makes the shoddy goods in no way, is not exaggerating propagandizes, guarantees the going on the market product safely effective. Recently, our three associations will unite CCTV and so on authoritative media, the development science and technology achievement health life large-scale profession propaganda activity, further carries on the widespread thorough propaganda to the standard and marking as well as the standards brand.
Director: Which enterprise's product at present had to obtain standards marking?
Zhou Bangyong: At present altogether has fragrant (China) elegantly, Shanghai treasure Austria, in Nanjing the arteries, Luo Laijia spins, Zhuhai natural lifespan, Qingdao warm time of son, mountain Theron fine, Shanghai and also the bedroom thing and so on 20 enterprise's beddings, the clothing product and so on 33 kind of products obtain standards marking.
By the material, US, said that the win implementation name brand strategy sets up the international brand
Director: The health care thing profession's enterprise common this kind of kind of phenomenon, the growth is also quick, the death is also quick, is similar to Zhang Wuben the phenomenon is the same, depending on the packing, advertisement bombing, enhances the popularity rapidly, when irritability, after being blown out the product effect has the question, the enterprise immediately suspends business to evade the calamity. Similarly the function textile's profit margin must be higher than the common textile by far, the enterprise while pursues the high profit, how to realize the benign development, avoids dying young the strange circle?
Zhou Bangyong: The function textile can meet consumer's healthy need, has certain technology content and the high added value, therefore the profit margin will be higher than traditional naturally the textile, this itself undisputable.
Must want to enable the health care function textile to develop for a long time, but must appears briefly, I thought that should focus on the material, US, said that three links, then realize the benign development. The concrete explanation is the establishment produces, studies, grinds the alliance, in the conformity, the downstream industry chain, the construction most has the characteristic, most competitive new industrial platform. Through research and development proprietary intellectual property rights high tech product promotion product added value. Through establishes the health care function textile raw material scientific research gradually, the demonstration base, by the material win, guaranteed that (upstream) raw material security is effective; Wins by US, the creation is fashionable, comfortable, guarantees (middle reaches) the produce market purchasing power; By a win, the exploration marketing channel, the construction health care function textile trade platform, the implementation name brand developmental strategy, the promotion domestic market, the development international market, sets up has the influence international brand.
The trust under everybody's unremitting efforts, the health care function textile will certainly to become one most to have the development, most has the international competitiveness the emergent industry.
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