Xihu discusses the sword to talk the Chinese men's clothing marketing pattern

    Men's clothing's product design, the research and development, the marketing must be the commercialization team operation, is the industrial production, the sequencing, the scientific operation.

    On June 18, in Xihu which the ocean waves ripple, in that only ease travel's gorgeous boat, about the men's clothing research and development, the marketing pattern, market trend's Xihu discusses the sword, has attracted the national clothing's eyeball. Meanwhile was popular the third China gathers the men's clothing brand promotion month activity to push to the high tide.

    In recent years, the apparel industry competition intensified, how to expand the circuit, the promotion sale, became the field attention the focal point. Is popular by Zhejiang gathers the men's clothing chamber of commerce and Zhejiang is popular gathers the men's clothing building union sponsor China to be popular gathers the men's clothing brand promotion month activity to arise at the historic moment! Every year June, Zhejiang will be popular gathers the men's clothing building to arouse the field enormous interest.

        Expert deliberation: The marketing, who takes responsibility? Men's clothing's product design, the research and development, marketing and so on, are not take responsibility by bosses, is not by pastes the sign business, the business agent, alliance business takes responsibility, then takes responsibility by who? Lectured honored guest Chen Wen to analyze the Chinese men's clothing six big marketing patterns, thought that men's clothing's product design, the research and development, the marketing must be the commercialization team operation, was the industrial production, the sequencing, the scientific operation.

    The attending expert analyzes: At present our country men's clothing research and development and the design also occupy the product marketing stage, also not to brand plan, overall marketing stage. Our country men's clothing brand business mostly is comes from the factory development, management hypothesized brand few.

    I inspect when Japan discovered that some brand business serves under somebody's banner has more than 40 world-famous brands, under each brand only then several people, concentrate in a yet higher goal surface make the design and the sale. This Lou Lihuan has during more than 40 samples, in this trivial a yet higher goal, this sold the world's more than 40 brands to complete the design, looked at a sample with orders, the production, the allocation, the warehousing stripped, this kind of brand hypothesized management's pattern was this family enterprise's core competitiveness. Chen Wen introduced that compares with them, at present our brand business whole research and development and the design concept is fuzzy.

    Boss actual combat: The marketing, we have the feeling to become aware

    Corresponds with the experts to the men's clothing marketing pattern's resonsideration, from a marketing brand business, the business agent also in abundance discussed that oneself becomes aware from the practice marketing feeling with experiences.

    Altogether dances with the wolf Zhejiang Anhui marketing center General Manager Ge Shunfu feeling to become aware is: At present looks like BOSS, what Armani and so on international brand grab is a consumer-city high-end market; The overseas registration's brand and the domestic name brand have seized an urban large and middle scale department store; We must do are two markets, looks like the locally administered level the department store and the county-level city key market, the wholesale, allies Zhejiang, Fujian, places production the such as Guangdong brand men's clothing. We are mainly do massively, manages the good cash flow, subdivides the market, seizes the terminal, this is our core competitiveness.

    How does an outstanding dealer choose the brand which suits itself to develop? Hangzhou Italy law gold fox industry and trade Limited company General Manager Yin Baochong said: Is mainly looks for the accurate market localization and the conformity good resources. What but the cloth comes graciousness clothing Ningbo general agent Yang Yun to report approves is with the brand business enterprise culture, manages cultural the uniformity.